Beauty Florence purifying lotion fights dandruff thanks to the properties of its active ingredients such as piroctone olamine, panthenol, vitamin E, bergamot. Piroctone olamine is an active ingredient widely used in cosmetic products for the treatment of seborrhea and dandruff. It has an important local antiseptic action even at low concentrations. Its action has a great affinity for tissues rich in keratin, such as the skin and hair. It is a substance indicated in cleansing products for greasy hair, as it has a broad-spectrum anti-dandruff, sebum-regulating and antimicrobial action. It also has antioxidant power and helps to restore the natural microbial balance of the skin.

​

PANTHENOL: it is very important for the health of the hair. In addition to providing intense nourishment to the hair, it is known for its emollient and soothing action on the skin, capable of relieving itching, irritation and providing freshness. It maintains the right hydration of the hair and skin and prevents the weakening of the stem. It gives great strength to the structures and protects the hair from environmental damage and heat. It combats frizz and makes the hair silky, voluminous, soft and shiny.

 

VITAMIN E: stimulates blood circulation in the scalp, so as to grow healthy hair and slow down hair loss. Vitamin E also repairs damaged follicles, makes hair shiny and healthy and also slows the appearance of gray hair.

 

BERGAMOT: the specific sebum-balancing and antiseptic properties make it particularly suitable for the treatment of oily skin. Its anti-itch and calming characteristics complete its applications for use in the cases mentioned above, in which irritation-type phenomena often participate.